Volkswagen Development Company


Ford also told the public that it had spent $150,000 (a large sum in 1908) on new machines and tools. He also added a passage that, in view of the incredible success later enjoyed by the Model T , seems highly unlikely. A brochure of 1908 states, ‘we do not know how many units of this model will be built in the next 12 months. However, the car’s price has been fixed assuming a production of 25,000’. In fact 15,007,033 Model T’s were produced had nobody would have then believed that this record would one day be broken. Whilst it is true that the car industry has become stronger and capable of producing more and more cars every year, the habit of remodeling and embellishing the body and adjusting the mechanics or, even scrapping a model shortly after putting it into production in order to stimulate the market has become the norm. However, the car industry’s pundits had failed to take account of an ugly and uncomfortable car which Hitler’s régime intended to be known as the ‘people’s car’—the Volkswagen. As the figures show, nearly twenty million have been produced in the course of about thirty years. The Volkswagen was the brainchild of Adolf Hitler, who wanted a sturdy car that could seat four people and which, above all, could be sold at a low price in order to motorise his country. The task of producing it was given to Ferdinand Porsche who was very famous as a designer, particularly of racing cars, in both Germany and Europe (although he was Austrian Hitler pretended that Porsche had requested German citizenship).



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